Its about brand loyalty and quality rather than price.
Would you buy Coca Cola instead of generic branded Cola at a steep discount...and here lies the power of marketing.
A2M is niche and its up and running - others need to do alot of fighting to catch up - A2M has already gained loyalty in its distribution channels. If retailers are making good margins on A2M products then they will hardly consider other brands, unless they are given some type of rebates on products sold and such where A2M brand is so strong can easily double down and undercut competition or just acquire them.
Media Updates, page-3151
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