Just because a big brand launches a similar product (if they even have the capability to maintain the product) doesn't mean it is successful.
It is very hard for big brands to successfully launch a product especially when other well-established brands are well entrenched. These milk companies are not like P&G, they don't have the scale or resources to do proper branding not the core infrastructure.
Everyone sells Cola, but there is only one Coca Cola, American Coca Cola.
Everyone sells A2, but there is only one A2 Milk, Australian A2 Milk.
Shorts abundance today.
Remember, Chinese people buy Australian goods not because they are good, it's because they are Australian. Why is IXL salt deemed better than Chinese salt? Both NaCL, but one comes from Australia.
Media Updates, page-3221
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