Ann: Innovative SelfWealth ETF to start trading on the ASX, page-4

We are a company with 38 million cap. We are trying to grow by partnering with big investing firms. It does not make sense if we come out on top of the deal as we are the smaller company.

"the largest seeding of an ETF by a third party in Australia" - This means the ETF has been backed by someone who is renowned in offering ETF. Hopefully, this translates to popularity.