Value proposition, page-14

EMLs Value Prop

https://www.savings.com.au/savings-accounts/wildcard-the-reverse-budgeting-app/


"Wildcard has partnered up with global Mastercard issuer EML Payments to issue their accounts, which Tesler says has allowed them to put out a full-featured product to the market quickly.“Working with EML has given us speed to market and allowed us to focus on product, rather than pursuing a banking licence,” Mr Tesler said.Wildcard co-founder Randall Maccan said unlike many banks and credit cards whose revenue is driven by customers spending more, Wildcard makes money when customers save money.“Not having to manage a balance sheet means we can operate a low cost, scalable model. We earn a margin from our card issuer based on the size of our deposits – so the more they save, the more we earn. A deposit-based model aligns us with our customer, and means that unlike a bank, we don’t need to try and get our customers into debt,” Mr Maccan said"