Extract from AFR article...
China's Singles Day shopping bonanza for A2 Milk, Chemist Warehouse
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JD.com said Penfolds wine sold five times the amount compared with last year, while a2 Milk increased its sales by 2.5 times year on year. a2 Milk told the Financial Review it sold out all the stock that was made available with a2 Platinum Stage 3 the top selling product across Tmall and JD cross border e-commerce platforms. "As a total brand we also fared well. On Tmall, JD.com and Kaola we were the #2 brand in CBEC on each platform," said outgoing a2 chief marketing officer Susan Massasso.
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And boom goes the dynamite.
Baron
11.11 A2 ranked No.2, page-55
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