Bega Cheese and Fonterra kick off court trial over branding dispute

• Bega Cheese and Fonterra have started court trial proceedings this week in Melbourne
• The trial stems from a 2002 licence branding deal that recently spurred issues after Bega bought a number of Kraft products in 2017
• Fonterra has the rights to Bega Cheese — Bega alleges that Fonterra has breached a number of agreements and failed to meet standards in promotion
• The trial is slated to run for five weeks, with a further two weeks of hearings expected to follow
• Shares in Bega Cheese are trading 0.9 per cent higher today for $3.94 each
• Shares in Fonterra are trading down today, by 2.93 per cent at $3.65 per share

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