agree not normal but then again A2 not a normal company.
they have price power because of the high demand and scarcity as their products are all quickly sold.
The high price is also part of our premium brand image and the Chinese are prepared to pay top price because it tells them and their friends and family that if they can afford A2 then they have made it. They must be successful.
in a way the high price is part of the attraction.
Media Updates, page-3421
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