Tali, page-9

Ethical investing rules govern all trading, IPOs and on market purchases, of course they have to. This is not about sleeping well at night, its about market realities.

If you buy Tiger body parts of a trader (for example) you are supporting the shooting/trapping of that tiger even if you are not purchasing direct from the poacher. A secondary market support a primary market, without one there would not be the other.We can't distance ourselves from our responsibilities that easily.

NHL will easily fall in the perimeters of ethical investing which will add to the story and make it eligible for investment from the massive super and wealth funds around the world, like the Norwegian sovereign wealth fund they set up for the oil boom over the last decade or two. They have a trillion dollars in it for 5 million people, not bad..

Big money will be looking at NHL soon, as soon as it puts itself on the world stage with the money it has raised to promote the story.