Yep - Jabras recently released Elite 75t match up pretty well against Nuheara's BOOST - except it lacks the "Hearing Health" focus and capabilities (it does claim a degree of what they call "hear through").
https://www.jabra.com.au/bluetooth-headsets/jabra-elite-75t#/#100-99090000-40
Of course the Elite 75t is not in the same ball park as the MAX is going to be. Neither for capability or price. Hence, it's really competing more with other buds like the Samsung buds.
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Ann: Nuheara Partners with Major Optical Retailer Specsavers, page-142
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