Ann: Nuheara Launches Next Generation IQbuds, page-5

At $499 for IQ Max , I believe NUH is seeking to quickly enhance sales volume.

Pricing above $500 was clearly a problem for IQ Boosts, since the recent price drop has seen them fly off the DTC channel.

I think this is a good move to get "buds in ears" albeit sacrificing some margin premium.

As a IQ Boost /Stream user, they have at least one sale already in the bag. I suspect many new buyers will have been waiting for the Gen 3 product, so pent up demand will be strong.

Good move NUH, all that is now needed is sales dollars in the till.