Marketing / Content Strategy, page-19

I don't have much insight into the advisor platform, so I'm waiting on more announcements (the quarterly).

My expectation:
- The ETF will be a cash drain for half a year or a year while it grows (from the currently $30k PA attributable revenue run rate - I assume the costs to be higher than this).
- The advisor platform will be quicker to be cash positive - I don't know the costs, or the attributable revenue, but I assume the costs to be similar to the usual brokerage, but with a separate cost of marketing - time spent educating and signing up advisors. I think the revenue will grow quicker than the ETF, and it's just a matter of waiting for these advisors to get their clients into the platform, and then signing up more advisors. It should become relatively easier as SWF grows its brokerage market share and becomes more well known, as the low-fees should sell itself (word of mouth in the industry).

I haven't tracked the revenue from the advisor platform yet, but will start to once those figures are released. For now, I'm just tracking the 'dealer groups', 'agreements pending', 'advisors registered', 'advisors with potential access' metrics.