brain resource, page-8

DONEIT, Just because one shops at Safeway doesn't mean they would/should be thinking of buying shares there, generally I would think anyone signing up with SMX would primarily be interested in the service no less no more.

To me it kinda ties on a par with the old rule of not directly investing in the company you work for with your own hard earned cash, if the company does fail for any reason whatsoever, you not only lose your job, but your investment as well, diversification is a key to successful investing.