coops despite all his flaws is pretty passion the topic. If you check his social media posts he bangs on a lot about later life fitness and cardio health, broader than CDX.
he’s already cashed well up from his other businesses so in a way I think he sees this as the crowning glory of his career and wants to bring digital health to the masses (plus make good coin out of it)
that’s the type of buyin at the top which will drive him to do the hard yards. I don’t think he’s here for a lifestyle salary. It’s not everything but it helps
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