Some comments:
- Negotiated long term deal with cloud vendor - expect reduction in COGS as they continue to scale
- New tiering/products launching in Q2, with more features rolling out in Q3 - expect ARPPC/ARPU to increase throughout the year
- These new products open up new channels/verticals for customer acquisition - which will further drive user growth
My overall summary of their current state:
- SaaS business with over AUD 100mm in ARR, growing >50% YoY
- Strong organic growth, such that they decided to spend less on customer acquisition - meaning more fuel for this year
- Self-sustaining, they are already cashflow positive if you exclude the discretionary spend on growth
- Quality execution and improving metrics and unit economics on pretty much all fronts
- Lots of upside in pricing and the new products, I think once the vision of an all-encompassing app finally comes to fruition - there will be an 'aha' moment
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