TWE 0.17% $11.85 treasury wine estates limited

Ann: 1H20 Profit Report, Revised F20 Guidance & Presentation, page-84

  1. 3,395 Posts.
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    I recently bought in because of twe stated policy to move from volume oriented business to a brand business.
    ..and the entery price looked right. Good, and then this USA mess. Brands are there to only make money but also to protect margins.
    Obviously, management and their consultants got it wrong. It shows us how important the ability of management is to adapt to a new reality. Sold out on Monday, had a bad feeling regarding China. Will wait for sub $10 to re-entry. Or earlier if they get the brand story right.
    cheers and good luck
 
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