Goldman Sachs insist $42.90, page-188

Sezzle is pricey, about 6%, same as Afterpay. Laybuy is about half a percent lower. Latitude is the best of all. There are zero merchant fees for purchases under $250, and only 3% above that amount.

I disagree with your view about each bnpl not bringing new customers. Our web sales are up about 30% in the past year despite the big drop off in Afterpay so the new bnpl providers are definitely bringing new customers. Latitude customers in particular are spending substantially more than Afterpay customers.