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Frequently Asked Questions, page-14

  1. 208 Posts.
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    "It seems to me, OBJ segments have 3 years to perform well in Wellfully, after which, all the options are open to Danny."

    A good summary, but there are several other factors at play as well. The first is that Paul Peros will have some say in how things pan out and the second is so will the other directors, all of whom will have plans of their own.

    Both those groups are on record or have past performance which indicates that they have almost no interest in a company which distributes supplements to bricks and mortar retailers. That's what so surprising about the tie up with NS.

    Steven Schapera has several involvements in internet marketing one of which is Invincible Brands.

    "Invincible Brands is a pioneer in social media influencer-led marketing to millennials who are now the largest addressable consumer group in the world. It creates innovative, high quality and natural health, beauty and fitness products from the ground up, using proprietary product development methods and a marketing platform that reaches more than 100 million women and men across the world on social media every month. I

    This approach, both analytical and tailored to select influencers, combined with the company’s market intelligence, has yielded a consistently high return on marketing spend. By targeting customers’ preferences on social media and aligning marketing programmes with short new product development cycles, Invincible Brands has achieved a 100% success rate on more than 40 product launches to date."

    That of course is precisely what Reduit is all about too. So IMO there is an inherent conflict within Wellfully which will result in some sort of split quite soon.

    And of course the statement "OBJ directors have expressed interest to participate meaningfully in the capital raising" suggests that the Directors are being very coy about the Cap raising. Perhaps they are saving up for later.

    Time will tell.

 
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