I think the business has come a long way since the last run at IPO... there is a much clearer business model and revenues are now over $4.9m, and growing fast.
In terms of the name change, I think there was a lot of confusion between AXS and ASX at the time, so you cant blame them for trying to limit the confusion!
AXS
axs group limited
IPO - AXS Group Limited, page-61
Currently unlisted. Proposed listing date: WITHDRAWN