Keeping in mind that some of the largest companies in the world started out/or still are wildly unprofitable, which method should WineDepot adopt?
1) Work on profitability - I.e try and get the business CF positive and profitable while slowly rolling out expansion plans.
2) Go hard at acquiring customers while burning cash - essentially spending cash to acquire more wineries etc, with the cash outflow seen as the cost of speeding up acquisition of customers and hence the roll out of B2B?
Personally, wouldn’t mind no. 2
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