Reminds me of when I was working at one of global car GPS manufacturers. When I first started the GPS was made out of magnesium alloy, cost 2k retail and even Sony was buying from us with their branding.
forward only 3 years and plastic cheaper but better version cost only few hundred dollars. Now most of us just use mobile phone for that.
at the time people argued that GPS at 2k is a splurge and they would rather use a $20 map directory. It all quickly changes once volume increased, production costs decreased and factories in china started producing copies.
point I am trying to make that demand for EVs can grow at 100% and watch these costs come down rapidly. Who said competition was bad.
profit margins on everything will plummet and the initial r&d costs absorbed.
the supply chain will be pressured to reduce costs from top down. Saying that I do believe that extra demand will be positive for graphite producers and those with an established production will win.
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