"uneducated media listeners"????
The cost of inaction is BAU expenses.
The cost of action is varied, some cheaper, some slightly more expensive.
The difference between the 2 is the P/L for the action.
Suggest you look at the CSIRO report to find what all the 'tricksters' may be talking about. Or you could do some shallow research from a TV show and come up 1.6Trillion - lol
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Cost of action versus inaction, page-6
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