even big kev did not exercise many oppies, page-31

l4l
Mate
Not every non holder is as you say
"Non holders - Focus on the negatives as they are either wanting to get in at a lower price or they have taken a loss from the company and are still bitter."

Some non holders are actually interested in the stock for another whole set of reasons.
Maybe the interest was drawn by the first ramp, but after judging on their own criteria are a) not sure how to react to the stock ( cant see the forest for the trees)
or b) think there is to much spin ( cant see the trees let alone the forest )
And just want to express their opinions.