Touche, I'm still ahead on ORE despite its recent falls, but I am bullish about its long-term prospects (I'm not sounding like a z1pper now am I!) - as for the frequent flyer programs they make more money than the airlines themselves (with Virgin anyway). A lot of value in data and loyalty programs, can Z1P convert that data to money? Don't know - perhaps they'll be like Virgin where the loyalty program is the only thing keeping the company afloat.
I think Z1P could do worse things that introduce a loyalty points system, that would set them apart from the others. Like the airlines, that could end up being a very profitable venture, now that could be a very good incentive for the customers - eat into the margins, but increase the turnover.
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