I know its overhyped, but this one is different because the incubation period is 7 days where the infected show no symptoms at all and can infect other people. Do you know any virus that can do that? With the flu its almost straight away when you feel the infection. So one can imagine how this can easily spread quickly.
But I grant you its not deadly (only 2 - 3% but early days), but still no one wants to get infected, its just the way people are. Probably because the source came from a bat which is disgusting, which makes everyone queasy just thinking about it,