https://www.iol.co.za/motoring/industry-news/teslas-success-in-europe-catches-bmw-and-mercedes-off-guard-44585345
The success of the Model 3, only months after it went on sale in Europe, has come as a shock to industry executives who only months ago were ready to write Tesla off. The company was building cars in a tent, for goodness’ sake.Tesla’s surge, assuming it proves sustainable, raises questions about whether traditional carmakers like Volkswagen and Mercedes-Benz are in danger of missing a striking shift in automotive technology. Despite plenty of warning, they are only beginning to introduce competing electric vehicles.Electric vehicle manufacturers “are in a much more mature place than two years ago or even last year,” said Axel Schmidt, a senior managing director at the consulting firm Accenture who focuses on the auto industry. “Today they are real players on the market.”
If they haven't taken Tesla and EV's seriously, they also haven't taken the supply of Lithium seriously!!!!!! FOMO next???
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