"Don't understand why the price hasn't shot up yet, so topped up again last week. Coles was bonkers here on Saturday, they would be seeing the biggest cash flow in history. Good place to park your cash short term IMO."
Sure, but the market is smart enough to know that all that is happening is that future Revenues and Cash Flows are being brought forward.
At some stage, once the world turns to normal (or, even before that, once everyone has hoarded as much as they feel they need in their cupboards), there will be a large lull in COL's sales line.
Besides, the market is a forward-looking beast and will at some stage use defensive stocks like COL as a funding source, in anticipation of a recovery in stocks that have dramatically under-performed COL, and which are now fundamentally a lot cheaper than COL [*].
The time to have run to hide in COL, if one was worried, was when the outbreak first occurred.
[*] Importantly, at >20x P/E COL is not cheap, anyway.
COL Price at posting:
$16.78 Sentiment: Hold Disclosure: Held
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