I'm not the first to point this out, and I'm certainly not downramping because I'm optimistic about APT in general; however, here's some anecdotal evidence of what others have already noticed. Besides early/first-mover advantage I'm not sure what APT's relative strengths are if other players are able to undercut it. The attached screenshot came from a generic marketing email from the men's clothing store "Politix" and I couldn't hep but notice the pay-options getting crowded. If they (retailers) are happy to have 4x non "traditional" payment methods I don't see why they can't/won't end up with 8x ways to pay.
It's not a reason to not be in the market, but I think it would be optimistic to the point of mania to not at least consider the possibility that APT could end up being the MySpace of pay-later products to an incoming Facebook kind of scenario.
APT Price at posting:
$27.28 Sentiment: None Disclosure: Not Held
