I think it is just Currys advertising their discount sales:
https://www.currys.co.uk/gbuk/index.html
https://www.currys.co.uk/gbuk/smart-tech/smart-tech/smart-home/voice-control-assistants/google-nest-mini-charcoal-2nd-gen-lifx-mini-white-smart-bulb-bundle-10205636-pdt.html