Based on what?
given production costs are covered by an existing facility and orders will be payment up front (and in large volume) how will they run out of money.
now I agree a lot of work to be done.
From an Australian distribution perspective you have an over supply of alcohol based product in the market and consumers are looking for a product that is safe for long term use. Yes, price point is on the high side but offering a 24 hour protection will make people more confident in the value for money aspect.
The demand for this product domestically and internationally will be high.
Spoken to company, page-135
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