8.6 is not a good read. They are pretty much out of cash, so another CR has to be coming.
Given they are using a DTC approach, cutting your marketing and advertising budget is not going to help sales, especially if they have a "2x" return on advertising. I have no clue how they have come up with that number since it cost them $1.23mil to advertise this quarter and $1.22mil worth of product was sold off it.
Ann: Quarterly Activities Report and Appendix 4C, page-3
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