Well, here’s an idea, Reidy. How about CVI “lifts up its eyes to the prize” of a better corporate image.
Maybe we can get Ali G on board. “East side, West side, East side, West side”…. Then we quickly show a few images, synchronized, along these lines
“east-Angola-CVI- http://rlcares.org/Home/tabid/249/Default.aspx
“west-Tanzania-???-
http://www.tanzanianchildrensfund.org/
Yes, I know, Angola’s not quite West Africa, but it is the west side of Africa. Anyway, advertising never quite lets the truth interfere with a good story… oops, I think we are trying to get away from that thing. Anyway, we can iron that out later..... hopefully.
Then you have the voice of Ali G. coming in…..
“It’s not all about the resources…… it’s about the riches…. The true riches”
Then again, maybe Ali G. might not be taken too seriously… and it sounds a bit syrupy….
Maybe we get the bloke with “that voice” on TV….. the really ballsy sounding, deep voice….. oozing with sincerity…. The responsible corporate citizen “I’m not just doing this for PR votes”…….
“We’re not just about returning to our shareholders. You need to care when you’re there and we are doing our bit on the west side”.
well, something along those lines.... by the way, that guy in the Angolan web-site picture looks a bit too humble to be a "prominent Angolan".... but you never know, he may be worth speaking to... "you never know unless you give it a go" as they say in the sporting world....
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