Yes Zoono competes head-on with this mob in Asia.
It's easy to claim it's 90 days or more - granted, its a great selling point and some people might buy into it but many, equally, are also skeptical.
With friction etc and replacement of surfaces within a 90/365 day period, it's a lot harder to back up the claim in a real life environment. And if you don't live up to the claim, then you don't get taken seriously.
ZNO does have efficacy above 30 days, but it doesn't want to make claims that it can't prove, particularly in high-touch high frictional environments such as the Underground in UK.
Any serious business buyer wants trials done in real life and Zoono has a lot more credentials in this regard, with years of trials from agricultural, infrastructure, childcare and FM. The evidence base for using ZNO is substantially more compelling.
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