not sure if you’ve noticed but Bunnings/JBH/ikea are all seeing huge increase in sales and foot traffic, home renovations and refurnishing is doing incredibly well atm.
these demographics they’ve highlighted are very likely the people going into these shops at the moment and spending, why not BNPL these kind of things when you are trying to manage cashflow during economic times like these?
it is not at all odd to me that the company have highlighted this point as these are the people more likely to spend on big ticket items and also are those who pose less risk of defaulting on these big items.
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