Online traffic in April increased by 70%, page-7

"now there are cheaper options online" – this will always happen. The customer that you gain for a $50 price beat, you will lose again for the same amount. A smart business will let them come and go without losing too much sweat or money over them, and promote their higher margin offers.

T&W's strategy has been to augment their price-beat range with offerings for the more image/design conscious shopper. They have also very strongly pushed their business/corporate business where a full end-to-end design, delivery and fit out service is more attractive than bottom line budget.

The current pandemic has pushed a lot of business online, and this has produced a short term spike in volume.

But there's the big question of whether the business can thrive in an economy with 10% to 15% unemployment, a 15%-30% downturn in home values, and years of reduced social mingling.