After years of shareholder misery, the Board wants to message to the market that it's prepared to make hard decisions about the horrendous management of this business.
Therefore the Board ... appoints as CEO a family friend (and fellow director) who has watched as the former CEO (and fellow director) caused the business to spiral down the drain.
And of course it's time for a new CEO but the former CEO needs to hang around for "business development".
You could go cross-eyed trying to keep up!
DCG Price at posting:
20.0¢ Sentiment: Sell Disclosure: Not Held