also, the fact that they are launching over 20 weeks, saves on the cost of building an inventory of all the products for a one off initial launch.
I would envisage that after say 10 weeks some revenue would be rolling in, which in turn could be used as funds to create an inventory of stock for the next 10 week launches.
the 20 products in 20 weeks, is clever on so many levels.
Reduit, page-440
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