Hi pinnacle, yeah raking in the 100% of sales (do I have to say, less costs) is a tremendous difference for OBJ.
P&G made $180m from what really turned out to be a slow, piecemeal and ultimately unenthusiastic promotion of the wands and Reduit will be all guns blazing.
Hard not to be feeling excited that it could turn out very well. When OBJ clawed back haircare from p&g, I thought pfft, so what, haircare? What can be done in haircare...?
Transpires we can design a beautiful bit of high tech kit that hits a sweet spot of environmental concern, with return sales of pods!
Those stupid coffee pods sell billions and they aren't even recycled like these hairpods!
Widely felt environmental concern has been reinforced lately by seeing a quieter, cleaner world with clearer skies and more prominent animal and birdlife.
It is undeniable that there is a a mountain of plastic and a lake of additives that this product renders unecessary.
In combination, that makes a pretty compelling sales pitch and Paul Peros is looking like the ideal guy to make it.
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