Ann: Ramsay Health Care Completes Share Purchase Plan, page-27

A number of reasons why companies favour insto placements.

It's much quicker to raise funds, which is helpful in case of the need for emergency funding, especially in times like these where you have a credit event and there are companies going bust. Companies doing placements don't even have to bother coming up with lengthy offer documents the way they do for a retail offering. It's done via brokers calling up instos and saying 'Do you want? Yes or no?', or a one page email.... Also companies like to do favours for their insto buddies, who are more often in it for the long haul, versus retail who more often like to dump for a quick profit.