A new sign always attracts more attention than an old one. Particularly one that displays colour video on a predominate urban landmark in NY. Whoever gets in first with their adds will benefit greatly from this novelty period. But perhaps the greatest advertisement of all for LUM will come simply from LumaSign's exposure to Wall St. It just takes one or two serious investor’s to notice LumaSign’s potential to take LUM’s sp to new heights.
This could just as easily occur during the construction phase of the 4 Times Sq sign as when the sign is operational. IMHO: Better to get set now before it is too late. I just can't imagine the sp going lower now that the 4 Times sq sign is under construction and with its earnings potential revealed.
Kacy
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