There will aways be people who will pay for quality. In the case of Longtable, it's a matter of getting the products out there to the broadest possible market that will pay the premium. It's a different ball game in China. There's a gaping chasm between paying for quality and paying to be poisoned. Not much in between. Then there's the games China plays in relation to imports as it suits them. That's where Longtable is currently winning (i.e. not exposed) and others are, unfortunately, over-exposed.
Ann: Change of Director's Interest Notice, page-37
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