Ann: Licensing Agreement for Baileys Indulgent Products, page-19

If you imagine a company like Coca Cola or Frucor in NZ, when you go to the servo it doesn't matter if you buy a coke, a bottle of water or an iced coffee, half the time when you look at the label it's all made by the same company. I feel that Omniblend is trying to takeover as much shelf space as they can moving forward at the moment.