that story was PR by Ellume to 'start the conversation' about how Ellume was doing it tough but its managed to fight back and and soon it ill propser.
I think this story was put out there on purpose by Ellume and its experienced business leaders to warm us up for the feel good story to come.
INhey release the DIY flu test and Glaxo and the TB test with Quigen and hopefully a Covid19 test as well.
All of which are 'Powered by Anteobind' or 'Anteobind Activated'.
When a new product is launched, stories in the press are part of the PR.
Ellume will be flavour of the month very soon I believe.
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