I'm not sure I would have picked Paris Hilton, but it depends on the audience one is targetting. All medium celebraties are available for advertising, its what they do to earn bread and butter money. Paris Hilton is reveired by a teanage and 20's audience. Is this the audience that Bongo is targeting?
Having said that, any publicity by a reputable celebrity is good publicity. So great intiative by the board of CQU and I'm sure i'm unanimous in hoping it raises the share price.
CQU Price at posting:
7.5¢ Sentiment: None Disclosure: Held