Alexa site rank, page-5

I had 8 referrals through OzBargain from August-March. Then 0 since March, even through SWF had an acceleration in sign-ups.

Suggests to me that they're in a new phase of growth.

Phase 1 (last year): bargain hunters - OzBargain, Reddit ETF investors etc
Phase 2 (this year): millennials - becoming interested after COVID.
Phase 3 (future years): older people and new millennials reaching 18+, once SWF is well known as the 3rd largest broker or so.