Rex Industry, 80Less will be used to create drinks that carry “sugar-free” labelling while appealing to consumers’ sweet tooths. Rex said it will launch several beverages next month with sugar content below 5% while avoiding Malaysia’s sugar tax, imposed since 1 July 2019, for non-alcoholic beverages containing added sugars.
Malaysian policymakers brought in a sugar tax in response to the rising incidence of diabetes and obesity across the country, caused largely by diet.
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