"Europe-not exactly renowned for whipping up a decent burger" - Burgers here are great, given it is the culinary capital of the world. The "burger" I had was a Beyond Meat Impossible burger, so I think we already established which company made the pattie.
If anything, the worst country in the world when it comes to diet and good food is the USA - where there are more obese people that you can point a stick at, and where you find it hard to find anything healthy beyond the main cities, so I would say it makes perfect sense why the Americans think that Beyond Meat patties are eatable.
My statement that Beyond Meat makes revolting products is of course, my own opinion, to which I am entitled. Beyond Meat is a food producer, and I was guided by whether or not their food tastes good: it doesn't taste good, hence my opinion wasn't misguided at all.
That said, I hope ROO makes a great and eatable burger.
ROO Price at posting:
2.1¢ Sentiment: Buy Disclosure: Held