I've just had a look at Bibomarts website. It seems like Bubs formula is on page 10 under the category of "All kind of milk powder" but if you search under the category of goat milk there is only one page for that category. It looks like there is not much competition for goat milk formula so I hope that Bubs will be able to take a good market share in that category. Also Bubs is priced a lot higher compared to the competitor at 760,000VND and its nearest competitor is selling their formula for 548,000VND.
Bubs Social Media + Vietnam, page-14
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