I was just commenting on how people think they have highly marketable product without doing any proper market research. After wasting years and a fortune they find nobody wants what they are selling.
I suspect EDE would have been shocked by the lack of interest in Edencrete if they pitched the product to engineers before commencing the project.The construction industry is incredibly price sensitive and very cautious. A novel product from a small company with no experience in the concrete industry is pretty much a lost cause.
After five years EDE has made very little real progress. They just have lot of meaningless DOT approvals, some minor politically connected government orders and a lot of trials that have not resulted in a single gallon purchased. Not one industry investor. No large private customers and pretty much zero interest from the other 48 DOTs.
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