Ann: Investor Presentation - June Quarter Update, page-75

Whilst I understand people’s feeling that slides shouldn’t matter it’s about what’s being said and the product itself. That’s true to a point. The quality of the slides comes back to brand. Businesses looking to invest their money (and very, very large amounts) into developing their product using Akida will absolutely read this announcement.

When it comes to commercialisation, brand is equally as important as the product itself as each influences the perception of the other. Sometimes it’s very subtle but it has an impact. The relatively small investment in putting forward a professional brand will absolutely pay off.