Ann: MTN Arena Registers 10,000 Subscribers, page-3

17 August 2020

Highlights:

MTN Arena Registers 10,000 Subscribers

ASX RELEASE

	The Emerge operated MTN Arena Platform has reached a milestone 10,000 new subscribers New subscriber milestone was achieved swiftly following the commencement ofMTN’sPhase 1
1	marketing campaign last week Early strong results and metrics set the benchmark for future platform performance Emerge’s MTN Arena revenue stream is growing daily

Emerge Gaming Limited (ASX: EM1) (“Emerge”or the“Company”), the operator of online eSports and casual gaming competition and tournament platform technology, is pleased to advise that MTN Arena has achieved the milestone 10,000 new subscribers.

Effectiveness of Marketing Campaign for MTN Arena

Phase 1 of the marketing campaign commenced last week (ASX: 10 August 2020– ‘Emerge –MTN ArenaMarketing Campaign Commences’). Shortly thereafter, the MTN Arena platform achieved 10,000 new subscribers demonstrating the effectiveness of the campaign. This early result, bolstered by the commencement of substantial MTN funded marketing initiatives, sets a strong benchmark for the platform performance.

Platform Metrics

Early platform metrics are demonstrating exceptional performance in live operation. The user adoptionmetrics show that the platform’s value propositionis appealing to subscribers. Over the coming months, Emerge looks forward to reporting on MTN Arena platform metrics that will be driven by substantial marketing initiatives.

Revenue and Value Proposition to Subscribers

MTN Arena generates revenue through billing a daily subscription fee against mobile subscriber accounts when they subscribe to the MTN Arena platform. The value proposition is that subscribers will pay R3 per day (~A$0.26 per day, equivalent to ~A$7.80 per month) to enter into competitions involving their favourite mobile social games, earn rewards and win prizes of R100,000 per month (~A$8,500) across the tournaments offered. For further information, please refer to the announcement of 23 June 2020.

CEO, Gregory Stevens commented:“We are delighted with the initial platform metrics and performance of MTN Arena. The MTN Arena platform is demonstrating stability and scaling consistent with our pre- launch test results. The foundation is set for mass user adoption and subscriber growth with the MTN Go to Market Strategy driving customer acquisition and revenue. Emerge is excited to be generating revenue that is growing daily.

We are commencing our plans to roll out our tournament technology across a number of MTN’s other country operations to access a larger number of its 250 million mobile subscriber base internationally.

Discussions are being held with other mobile network operators across a number of other markets to drive mass deployment of the platform.

We have worked extremely hard in developing a disruptive eSports and gaming technology offering that leverages global Mobile eSports and gaming trends. We are confident that we have an enticing commercial proposition for global mobile network operators and other commercial partners, and that we can now focus on business and revenue scaling, and user growth.”

For further information:

Australia

Bert Mondello
Chairman
E:[email protected]P: +61 8 6380 2555

About Emerge Gaming

South Africa

Gregory Stevens
CEO
E:[email protected]P: +27 72 420 4811

Emerge Gaming Limited (ASX:EM1) is a leading eSports and casual gaming tournament company. Emerge Gaming operates the online eSports and casual gaming tournament platform technology and lifestyle hub. Via this platform, casual, social and hardcore gamers can play hundreds of gaming titles against each other via their mobile, console or PC, earning rewards and winning prizes.

The platform uses its unique IP, advanced analytics tracking and proprietary algorithms to deliver an optimum tournament gaming experience for users while providing advertisers with the perfect vehicle for delivery of their messaging to a fully engaged audience.

More information:www.emergegaming.com.au.MTN Arena

MTN Arena is a competition and tournament platform with a social element, which allows casual gamers to enter competitions, win prizes and earn raffles tickets whilst engaging in their favourite casual games. The platform provides acompetition ‘entertainment’factor with content that encourages re-engagement and longer lifetime values of subscribing gamers.

MTN Arena is differentiated from the standard subscription-based casual gaming content offering with competitions on standard and premium HTML5 games that require no download and are easily streamed to mobile devices, an important attribute in emerging markets.

The sign-up process is a one-click activation making the subscription journey seamless for mobile gamersto access MTN Arena. MTN’s advanced subscription billing and subscription management system activelymanages subscriptions. Emerge’s technology offers MTN Arena dynamic image-rich landing pages allowing multiple marketing campaigns targeting multiple target markets in parallel. This feature facilitates scalable subscriber acquisition.

Emerge and MTN have collaborated to develop a corporate identity and digital platform user interface(“UI”) consistent with MTN’s products and other MTN branded gaming content.

About MTN

Launched in 1994, the MTN Group is a leading emerging markets operator with a clear vision to lead the delivery of a bold new digital world to our 250 million customers in 22 countries in Africa and the Middle East. We are inspired by our belief that everyone deserves the benefits of a modern connected life. TheMTN Group is listed on the JSE Securities Exchange in South Africa under the share code “MTN”.MTN are pursuing its BRIGHT strategy with a major focus on growth in data, fintech and digital businesses.

Emerge Gaming and MTN signed an agreementto distribute, market and operate Emerge’s platform technology under the brand “MTN Arena” in South Africa(ASX: 23 June 2020).